JetBlue is slashing fares

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JetBlue is slashing prices and offering its cheapest fare yet, but it comes at a price — the tickets don’t include a carry-on bag. In an effort to compete with low-cost airlines like Spirit and Frontier, JetBlue is launching “Basic Blue,” a highly-discounted fare that travelers will be able to purchase as early as next week.

JetBlue will no longer include free carry-on luggage for its Basic Blue ticket for two reasons. Firstly, the carrier wants to align its regulations with no-frills competitors, and secondly, passengers who have purchased a ticket with checked luggage included will have overhead space. Checked luggage fees currently run from $35 for the first bag and from $45 for the second bag as indicated in the airline’s fee chart.

Additionally, beginning on July 20, any passenger within the US who books a fare other than Blue Basic will be guaranteed space for their carry-on. If for any reason the aircraft can’t adhere to this, JetBlue will issue a $25 travel credit that is valid for a year.

The lack of legroom and overhead bin space have been major issues for travelers, which is why JetBlue is trying to fix that. “We’re really excited to be offering this…first-of its-kind in the United States carry-on bag guarantee,” said Dave Clark, JetBlue vice president of sales and revenue management. “We think that makes our (standard economy) Blue Fare really strong.”

In a memo to its employees, JetBlue stated, “As customers return, we want to hold on to a little of this zen during the boarding process and make overhead bin space an expectation, not a gamble.”